What’s the BIG Deal About Video?


Website and YouTube Video Marketing is one of the most effective ways to market your Product, Service or Brand. (And here’s why you should…)

video-marketing-trends-for-2015

 

Aaaand, some recent stats for you to chew on:

Online Video Stats 2014

  • 9% of marketing professionals worldwide cite video as the type of content with the best ROI (eMarketer)
  • 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago. (MediaPost)
  • Internet video traffic will be 69% of all global consumer Internet traffic in 2017. (Cisco)
  • Video promotion is over 6 times more effective than print and online (b2bmarketing.net)
  • A minute of video is worth 1.8 million words (Forrester Research)
  • Professionally produced video optimised for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video (Comscore)
  • Over half of 25-54 year olds share video online (eMarketer)

Video For Websites

  • Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore)
  • The chances of getting a page one listing on Google increase 53 times with video (Forrester Research)
  • Posts with videos included will attract 3 times more in-linking domains than a plain text post (Moz)
  • Videos in universal search results have a 41% higher click-through rate than plain-text results (Econsultancy)

Video For Social Media

  • YouTube receives over 1 billion unique visitors each month (YouTube)
  • Over 6 billion hours of video are watched each month on YouTube – that’s 50 % more than last year and equates to almost an hour for every person on the Earth (YouTube)
  • YouTube is now 28% of all Google searches (Google)
  • YouTube reaches more adults aged 18-34 than any TV network (Nielsen)

Video For Mobile

  • Mobile makes up almost 40% of YouTube’s global watch time (YouTube)
  • Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users (Forbes)

Video For Email

  • 82% of Marketers say that video email marketing is effective (ReelSEO)
  • Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding (eMarketer)

Online Video Advertising

  • Marketing agencies will spend 83% more on their video advertising campaigns in 2014 than they did in 2013 (ReelSEO)
  • 31% of brands say they will pull campaign funds from broadcast TV advertising to invest video advertising, up from 19% last year (ReelSEO)
  • 57% of consumers say that product videos make them more confident in a purchase and less likely to return an item, up from 52% a year ago (MediaPost)

Oh yeah, did we forget to mention the GOOGLE OWNS YOUTUBE??? So if you are seeking higher rankings in Google then it’s kind of a ‘no brainer’…(pssst. Google loves Google)